British tour operators are offering guests in Greece the chance to buy cash from resort representatives in a bid to reassure clients that holidays are not affected by the country’s worsening financial crisis.
Olympic Holidays and Ionian Holidays announced on Monday that customers will be able to draw cash from reps, secured against a credit or debit card, in the unlikely event that they run out of money.
“In view of the announcement about the closure of banks in Greece for the next week or so, we want to reassure our guests that there is no reason not to travel to Greece, both now and in the coming weeks,” says chief executive of Olympic, George Michalias.
While the Greek government has imposed a daily cash withdrawal limit of €60 on residents, tour operators have published statements on their websites pointing out that cash machines are open and there are no controls on the withdrawal of funds for foreign account holders.
Bernadette Askouni, agency sales manager for Ionian Holidays, said it was business as usual on the islands, and that the cash offer was a worse-case-scenario measure. “I have just come back from Skiathos and Skopelos and there is no hint of what’s going on in Athens,” she said.
Askouni added that the company had taken holiday bookings today and doesn’t expect a downturn in business this summer. “I think people are more concerned about other countries.”
Sunvil, which sends about 20,000 holidaymakers to Greece every summer, already had a policy in place to allow clients to purchase cash while in their resorts, but managing director Chris Wright said few clients have used it: “Our local agent offices have cash reserves in case a guest is suddenly in need locally – but in reality they’re not actually needing it. We’re finding people are taking cash with them.”
Wright said Sunvil has seen a slight drop in bookings since Friday but added that there was no reason not to visit Greece.
“I put my own parents on the flight to Corfu this morning and my advice to holidaymakers is the same as it was for them – to take enough cash to enjoy it. There’s a lot of talk of politics in the tavernas but nothing has changed as far as the resorts are concerned.”
He added that the weak euro was also favouring tourism to the country.
Visitor numbers reached record levels in 2014 with international arrivals increasing by 23% to 22 million, according to Euromonitor. Travel analyst Angelo Rosini said that despite the financial crisis the country is still seen as a safe compared with other holiday destinations, even more so since the fatal shootings in Tunisia last week.
“We expect that the net result of two dichotomic forces – tragic events in Tunisia favouring inbound tourism to Greece and political instability in the country having a negative impact on inbound tourism – will be the country still recording a growth in inbound arrivals in 2015 but at a more modest 3% rate compared to 23% in 2014.”