• Write in the first person, past tense (or present if the action really justifies it), and make your story a personal account, interwoven with facts, description and observation.
• Many writers start their piece with a strong – but brief – anecdote that introduces the general feeling, tone and point of the trip and story. Something that grabs the reader's attention and makes them want to read on. Don't start with the journey to the airport – start with something interesting, not what happened first.
• Early on you need to get across the point of the story and trip – where you were, what were you doing there and why. If there is a hook – a new trend, discovery or angle – make that clear within the first few paragraphs.
• Try to come up with a narrative thread that will run throughout the piece, linking the beginning and end; a point you are making. The piece should flow, but don't tell the entire trip chronologically, cherry pick the best bits, anecdotes and descriptions, that will tell the story for you.
• Quotes from people you met can bring the piece to life, give the locals a voice and make a point it would take longer to explain yourself. Quote people accurately and identify them, who are they, where did you meet them?
• Avoid cliches. Try to come up with original descriptions that mean something. Our pet hates include: "bustling markets"... "azure/cobalt sea"... "nestling among" ... "hearty fare" ... "a smorgasbord of...".
• Don't use phrases and words you wouldn't use in speech (such as "eateries" or "abodes"), and don't try to be too clever or formal; the best writing sounds natural and has personality. It should sound like you. Don't try to be "gonzo" or really hilarious, unless you're sure it's working.
• Check your facts! It's good to work in some interesting nuggets of information, perhaps things you've learned from talking to people, or in books or other research, but use reliable sources and double-check they are correct.
• Write economically – don't waste words on sentences that could be condensed. Eg say "there was a..." not "it became apparent to me that in fact there existed a...".
• Moments that affected you personally don't necessarily make interesting reading. Avoid tales of personal mishaps – missed buses, diarrhoea, rain – unless pertinent to the story. Focus on telling the reader something about the place, about an experience that they might have too if they were to repeat the trip.
Five more tips from Guardian travel writers
Author Giles Foden says he always feels travel writing benefits from a cinematic approach, in that you need to vary the focus – wide lens for setting and landscape; medium lens for context and colour; zoom lens for detail and narrative – and switch between the views in a piece. It may sound a bit precious, but it's a very handy tip for varying the pace of an article.
Andy Pietrasik, head of Guardian Travel
Travel journalism should add to the wealth of information already out there in guidebooks and on websites, so try to seek out the more off-the-beaten-track places to eat, drink, visit – often the places locals might frequent. Revealing a new or different side to a destination will give your story a richness that you won't get with a description of a visit to the tourist cafe in the main square.
Isabel Choat, online travel editor
What sets good travel writing apart is detail, detail, detail. Which cafe, on what street, overlooking what view? You must sweep the reader up and carry them off on the journey with you. Paint an evocation of where you are so we can experience it along with you. Be specific and drop "stunning", "breathtaking" and "fantastic" from your lexicon, otherwise it's just a TripAdvisor entry.
Sally Shalam, Guardian hotel critic
An important rule of creative travel writing is to show, not tell, wherever possible. Readers want to feel as if they're eavesdropping on a conversation, or being shown something secret and magical. People don't like being told what to think. If a child wearing rags made you sad, for example, describe the child, their clothes, the way they carried themselves. Assume readers are sentient. If you write it well, they will "feel" what effect the encounter had on you. This is much more powerful than saying, "I felt sad."
Mike Carter, Guardian contributor and author of One Man and his Bike
My golden rule when writing a piece is to include as much visual description as possible. It's easy to presume a lot, but your readers don't know what you've seen. So explain it as vividly as possible. Don't ever describe something as "characterful" or "beautiful" – this doesn't mean anything to anybody but you. Describe things as if you were explaining them to a blind person. To say a building is "old" isn't good enough; explain the colours, the peeling stucco, the elaborate, angular finishes on windowsills, the cleaning lady in a faded blue smock who was leaning out of a second-storey window with a cigarette dangling from her mouth. There is a thin line between elaborate, colourful, evocative writing and pretentious tosh, but it's better to lean towards the pretentious tosh side of the spectrum than to be dull and presumptuous.
Benji Lanyado, Guardian writer and blogger
