• Winner: Journey Latin America, Family Journeys brochure

• Second: Sunvil, Latin America brochure

• Third: Visit Wales, Wales Active brochure

There seems to be a growing divergence in this year's travel brochures. Some now spurn all the nitty gritty, leaving that to their websites, and concentrate on trying to capture the feel of the holiday with glorious images and poetic copy. Others are moving in the opposite direction, including such detailed maps and information that they now feel as much guidebook as brochure. And a third group are creating brochures that are more like travel magazines, with a mix of features, news and information that is a world away from the traditional lists of hotels.

Reflecting this, our winners this year are a disparate bunch. The judges loved the design of Journey Latin America's 'Family Journeys' brochure. It mixes coloured typefaces, pull-quotes, 'top tip', 'did you know?' and 'essentials' boxes, as well as great photographs, to create a brochure as exuberant as the continent it describes. This is bursting with so many ideas it couldn't fail to excite a family looking for adventure.

Sunvil's 'Latin America' brochure could hardly be more different. This is all about comprehensive information, with detailed descriptions of hundreds of destinations and accommodation options, plus maps and useful travel and climate information.

Finally we chose Visit Wales's 'Wales Active' brochure. This product could scarcely be any livelier articles are accompanied by a profusion of weblinks, logos and graphics. At times it gets a bit frenzied, but this is a brochure you could sit down and be interested in even if you had no intention of going to Wales. An excellent effort.

Judges: Joanne OConnor, travel editor, The Observer; Tom Robbins, deputy travel editor, The Observer; Isabel Choat, travel editor, the Guardian; Caroline Costello, designer, The Observer