Armenia was promoting its attractions to British holidaymakers for the first time, Syria and Libya were carrying on regardless and even Palestine put in an appearance, though more in distant hope than any realistic optimism.

This year's World Travel Market in London, at which tourist offices, hotels and other private companies tout their wares to the travel trade, was an opportunity for the tourism industry to show a brave face after the devastating blow of September 11.

With worldwide travel bookings down by an estimated 12-15% overall, consumers reluctant to commit themselves far ahead of departure and some operators, such as cruise lines, offering mammoth discounts, it was always going to be a more downbeat affair than usual. Monday's air disaster in New York, coming on the show's opening day, served only to deepen a feeling of uncertainty.

Traveller's nerves have been set on edge not just by terrorism but by a rash of airline failures. Some passengers planning to fly to Canada face increased bills of £50-£60 a head following the grounding of the second largest Canadian airline, Canada 3000, which has sought protection from its creditors after being overwhelmed by huge losses. Bluebird Holidays, which specialises in trips there, says it is managing to switch customers to other airlines.

Despite its latest setback, New York itself was still hoping a major round of special packages would entice tourists back. Travellers taking account of low winter transatlantic fares can get four-night packages in a twin room, for example, from $363 a head (about £250). That includes, a ticket to a Broadway Show, vouchers for two dinners, a sightseeing tour and a pass carrying discounts of around 50% at attractions. The offer is valid until March 31. Details are at nycvisit.com.

Expect an unprecedented wave of bargains to Egypt , where tourism is 50-60% down following September 11. The Egyptian government has earmarked more than £20 million to subsidise charter flights into the country in an effort to dissuade tour operators from cutting capacity. Tour firms are also being encouraged to cut holiday prices to Morocco . The Moroccan ministry of tourism has announced charter airlines will be exempt from landing fees at Agadir and Tangier airports until the end of next summer.

Among the super optimists at the show, Iran has launched a new programme of eco-tours aimed at individual visitors. Itineraries include mountain-climbing and trekking in the Oshtorankuh range, camel riding on the Silk Road and camping on the edge of the Lut desert, claimed to be the most barren place on earth. Tours cost around US$80 per day (£55) including transport and food. Try irantourismco.com.

So far immune from the storm, it appears, is South Africa . Enquiries from potential visitors are up 80% against this time last year, officials claim. KLM, Emirates and Lufthansa are all reported to be seeking permission to operate extra flights to meet demand.